The purpose of the study was to determine the perceptions of students of the influence of guidance and counseling services on academic performance in Baringo County, Kenya. The objectives of the study were to: investigate the perception of students on the various guidance and counseling services and determine the perceptions of students on the influence of guidance and counseling on academic performance. The study was guided by the self-perception theory. The ontology was constructivist. The epistemology was interpretivist. The research method was qualitative. The research design was phenomenology. Samples of 12 secondary schools, 130 students, 12 teachers were selected. Focus Group Discussion (FDG) and interview guides were used to generate data. The data was thematically analyzed. The study major findings were; that students perceived guidance and counseling services positively and that they had contributed significantly to their academic performance. The study recommends that there is need to further develop and strengthen guidance and counseling in Baringo County Secondary Schools and develop a theory to guide this process, informed by increased cases of indiscipline and truancy among students.
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